Five advantages of offering payment via link in your business

Introduction to payments via link

In the digital era, where speed and convenience are essential, having simple and accessible payment methods can make all the difference to a business’s success. Payment via link, or Pay by Link, is a flexible solution that enables businesses to accept payments securely, quickly, and without the need for a website.

Here, we explain the main advantages of paying via link, especially for small businesses, entrepreneurs, and businesses that primarily operate through social media.

Definition and functioning of payment links

Payment links are unique URLs that businesses can generate and share with their customers through various channels, such as social media, email, or SMS. When the link is clicked, the customer is redirected to an online payment gateway, where they can complete the transaction using a card, Bizum, PayPal, or their preferred payment method.

Importance for small businesses and social media-based businesses

The option to pay via link is ideal for entrepreneurs and small businesses that lack a complex web infrastructure. Pay by Link offers a straightforward and effective solution for accepting payments without incurring high costs or requiring advanced technical knowledge.
Moreover, since it doesn’t rely on an online store, it’s perfect for those managing their activities through social media, allowing them to close sales directly in the environment where they interact with customers, quickly and conveniently.
Below, we delve into some key advantages of implementing payment links for small businesses.

• Simple implementation without the need for web infrastructure

How payment links eliminate the need for an online store

One of the greatest advantages of paying via link is that no website is needed to start accepting payments. This allows small businesses to reduce initial costs, sell faster, and speed up their entry into the market. All of this without worrying about creating and maintaining an online store, which can often be a challenge.

Ease of use for entrepreneurs and small businesses

Generating a payment link is very easy and does not require technical knowledge. With Paylands, our online payment gateway, personalised links can be created and shared within minutes, enabling any entrepreneur to manage their income flow quickly and efficiently.

• Customisation of the payment experience

Tailoring payment links to match brand identity

Payment links should be customised to align with the business’s identity. It’s essential to have a wide range of options to fully personalise the payment form, from colours and logos to messages and design, allowing complete control over every detail. This ensures customers enjoy a smooth and cohesive payment process.

Boosting customer confidence through personalisation

Customising payment links not only reinforces brand identity but also enhances the customer experience, projecting a more professional image. By maintaining visual consistency with the business’s identity, customers perceive greater trust and reliability, increasing the likelihood of completing their purchase.

• Expanding sales channels

Using social media and messaging to share links

Payment links allow businesses to easily close sales through various communication channels, such as WhatsApp, social media, email, and SMS. This makes it convenient for customers to make payments quickly and easily with just one click.
Additionally, payment links maximise business reach, enabling access to customers on multiple digital platforms and increasing the chances of conversions.

• Transaction security

Security protocols for payment links

Payment links must be protected by advanced security systems. At PaynoPain, we ensure full compliance with European PSD2 regulations, guaranteeing secure and transparent transactions. Furthermore, for over 14 years, we have adhered to the highest international security standards, including PCI-DSS Level 1 requirements, allowing us to provide robust protection for payment data and ensure your customers’ trust with every transaction. These security protocols minimise fraud risks and ensure a safe and reliable payment experience.

• Improved payment management and tracking

Real-time transaction monitoring

Our payment platform provides advanced tools to monitor transactions in real-time, giving businesses a clear and up-to-date view of their sales. Additionally, detailed reports are accessible, enabling businesses to make necessary adjustments and optimise their sales strategy.

Ease of financial control

By centralising transaction data, payment links simplify accounting and financial management. This allows businesses to track their performance more accurately and make informed decisions more quickly.

Conclusion

Pay by Link is a flexible solution that transforms how entrepreneurs, small businesses, and those without a website manage their sales. With quick, simple, and fully customisable implementation, this tool is ideal for expanding sales channels, reaching more customers, and ensuring secure and reliable transactions.

Accept payments via link and grow your business

If you want to expand your business’s payment methods securely and easily, contact us through the form, and our team will be happy to answer all your questions.