3 de June de 2024
escrito por Paylands2 Cargo
Compartir:
En este artículo:
Renew or die, that is the question in an increasingly competitive and fragmented business world. The digitization of the business world is an indisputable objective for any entity that intends to expand and evolve in this environment. Digitalization and cybersecurity expert Omar Orta has assured in his book ‘The company of the future is human. Towards a sustainable digital transformation’ that 40% of Spanish companies would be unable to tackle their digitalization process and would have to close down in the next five years.
In the era of ecommerce, PaynoPain, a Spanish fintech specialized in the development of online payment tools, we can affirm that incorporating a wide range of payment alternatives has become essential to enhance the customer’s shopping experience and facilitate a simple, intuitive and secure purchase process. To achieve this, it is crucial to have a complete and omnichannel payment gateway that makes it possible to make payments in an agile way from any device.
Here are three of the main keys for entrepreneurs to make your ecommerce a success.
An essential key to implement in your business is flexible and secure payment solutions. This way you can increase conversions and optimize the shopping experience for the customer.
Merchants need to integrate payment solutions such as credit cards, digital wallets (Apple Pay/ Google Pay), bank transfers, deferred payments or Bizum. Consumers value the security and convenience that the payment method can offer them and based on these factors they will decide which payment method they will use to make the transaction.
The more payment alternatives you offer your users, the less likely they are to abandon their cart before completing the purchase, as they are more likely to find a payment method they feel comfortable with.
Another fundamental key to better connect with the customer is the personalization of the customer experience. Ecommerce should use the consumer’s purchase history and preferences to make product recommendations, which will not only increase sales but also customer satisfaction.
If you want to reach a better audience and build loyalty with existing customers, our advice is that you can provide them with personalized discounts and benefits. This will encourage lethality and strengthen customer relationships.
Finally, it is key to assure the customer that our website has a high level of cybersecurity. Online security is a palpable concern for users. According to the survey “New habits in payment methods in Spain 2023” that we conducted from PaynoPain, 61.4% admit to having been victims of fraud such as phishing or pharming.
In this context, payment platforms such as Paylands are equipped with advanced security technologies, such as card tokenization and a proprietary anti-fraud system. These tools allow dynamic rules to be established that significantly reduce the risk of fraud in any online business. In addition, these rules, along with speed and geographic controls, are fully customizable according to the needs of the business.
In conclusion, in a constantly evolving business market, digitization has become essential for the growth and survival of companies. Furthermore, in the ecommerce sector, the integration of flexible and secure payment solutions emerges as an essential key to improve the customer experience. In addition, personalization of the customer experience, based on data analysis and preferences, effectively fosters customer loyalty. Finally, ensuring secure payment against cyber-attacks or fraud will bring high customer confidence.
By adopting these three keys for entrepreneurs, you will be able to lead your business to success. If you need more information about a secure payment gateway, do not hesitate to contact us!
Paylands2
Categorias
Posts recientes
New version of the Paylands control panel
Restaurants 2.0: Using your mobile as a POS
Tips to improve your ecommerce conversion rate
Rise of digital wallets: advantages for your ecommerce
The four most common types of cyber scams
“Buy now, pay later”: what is it and what are its advantages?
Optimize your online store: the four most common mistakes to avoid
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
This website uses the following additional cookies:
(List the cookies that you are using on the website here.)
More information about our Cookie Policy