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The best sectors for implementing Pay by Link

26 de May de 2025


escrito por Dpto Comunicación Cargo Dpto Comunicación


More and more businesses and professionals want to sell online without having to go through lengthy and complicated processes to start collecting payments. In this scenario, many choose to use pay by link, a simple and secure payment solution for selling online, even without a website.

In addition to simplifying payment collection, payment links enable direct sales without complex processes, making them an attractive option for a wide variety of sectors and businesses.

In this article, we explore the sectors where pay by link provides the greatest benefits, so you can decide whether it’s the ideal option for your business.

What is pay by link and how does it work?

A flexible solution for modern businesses

Pay by link allows you to create unique URLs containing all the information needed for the customer to complete a payment. This includes the amount, payment description, business details, and all available payment methods.

These payment links can easily be sent via channels such as:

  • WhatsApp
  • Email
  • Social media like Instagram, Facebook or TikTok
  • SMS

This makes it an ideal solution for accepting online payments without a physical card reader or website. If you’d like to learn more about what pay by link is and how it works, we explain everything in another article.

General advantages of pay by link as a payment method

Pay by link is a very user-friendly payment solution that requires no prior technical knowledge. This is why many businesses can benefit from it without investing much time in learning how it works.

It also improves the customer’s buying experience, as you can send the payment link directly through the communication channel you already use to interact with them, making the purchasing process much easier and smoother.

Moreover, your customers will be able to pay using popular methods such as card, wallets like Apple Pay or Google Pay, Bizum, or PayPal, among others.

To dive deeper into the main benefits of pay by link for your business, we recommend reading our other article on the five advantages of offering payments by link in your business.

Which sectors benefit most from Pay by Link?

Food service and home delivery

Simplifying payments for remote orders

Pay by link for restaurants and takeaway services is a highly effective tool that streamlines payment operations. It allows for upfront payments for bookings or when placing delivery orders.

In addition to reducing cancellations through partial or full pre-payment, it also simplifies day-to-day operations and improves the customer experience.

It is especially useful for managing orders via social media or WhatsApp, as the payment link can be sent directly through these channels. This ensures a faster and more convenient payment experience for both the business and the customer.

A clear example:

A local pizzeria receives orders via WhatsApp. When a customer places an order, the business sends the payment link in the same chat so the customer can easily pay before delivery. Once the payment is completed, the order is prepared and sent out.

Events and recreational activities

Efficient booking and ticket pre-sale management

For organisers of events or recreational activities, pay by link is an ideal option for managing advance bookings and ticket sales. Sending payment links through their own channels eliminates the need for external ticketing platforms or physical sales points, reducing costs and speeding up the sales process.

A clear example:

A concert organiser uses their Instagram profile to promote an event and send payment links so interested people can reserve tickets in advance. This helps keep track of ticket sales and avoids queues and box office hassle on the day of the event.

Secure payment for group activities

Professionals organising group activities like workshops or private classes can also benefit from this payment solution. Sending payment links to interested participants allows better control of attendance and helps secure a minimum number of attendees.

The main advantage in these cases is that they can sell places without a website or relying on ticketing platforms. Payment links enable much simpler and more cost-effective organisation. Additionally, sharing the link directly with customers strengthens communication and the relationship with them.

A clear example:

A freelance ceramic artist running workshops can send the payment link for a session to followers via Instagram when they express interest. This makes managing registrations and payments much easier, without needing to go through more time-consuming and complicated processes.

Retailers on social media

Quick sales via Instagram and WhatsApp

Payment links are the ideal payment solution for businesses without a website. Both small shops and entrepreneurs can sell through social media and collect payments for their products or services via payment links. They simply need to share the links through the platforms they already use to engage with customers, such as Instagram or WhatsApp.

To build trust and encourage sales on social media, it’s essential to have a professional and well-maintained profile. This builds credibility and attracts more interest in your products or services.

A clear example:

A handmade jewellery business can post their products on Instagram and send a payment link via direct message when a customer is interested in making a purchase. This allows them to close the sale in just a few minutes.

How to build customer loyalty with simple payments

A fast and secure payment process builds trust and enhances the customer’s buying experience. Payment links eliminate the need for unnecessary steps or redirection to external platforms. This streamlines the process, improves conversion rates, and helps strengthen the customer relationship.

Professional services and freelancers

Easy payment collection from clients in various locations

Professionals who often work with clients in different locations can use pay by link to receive payments in a secure and professional way, without relying on traditional bank transfers or handling cash.

A clear example:

A graphic designer who promotes their work on social media and has a website showcasing their portfolio. Each time a client requests a design, they send a payment link with a clear project description and personalised quote. This not only simplifies their workflow but also allows them to tailor quotes to each client’s specific needs.

An alternative to bank transfers and other methods

Another benefit of payment links is that they reduce errors often made with manual transfers. Since all payment details are already included, the customer simply chooses their preferred method and completes the payment without needing to input additional data.

Education and online courses

Tuition and material payments in just a few steps

This tool simplifies the administrative management of academies and training centres by allowing them to collect tuition fees, registration, regular payments or material costs easily and quickly.

A clear example:

A training centre or academy needs to collect enrolment fees. The academy sends a personalised payment link to each student via WhatsApp or email. The student simply clicks the link, enters their payment details, and completes the transaction securely and effortlessly within seconds.

Ideal for academies and independent tutors

For those teaching online or in person, this tool offers a fast and efficient way to manage payments without wasting time on administrative tasks. It also makes organising classes or one-off workshops much easier.

A clear example:

An academy offering private classes collects payments for online lessons via payment link. The tutor shares the link via WhatsApp so students can complete their payments easily.

Payment solution for businesses without a website

Want to start collecting payments by link?

Pay by link is ideal if you’re looking for a fast, secure, and simple way to collect payments online. This payment solution for businesses without a website is perfect for sectors such as food service, event organisation, social media retail, freelancers, and online training centres.

With PaynoPain’s online payment gateway, you can generate customised payment links to manage orders, bookings, enrolments, one-off sales, and more. It’s the ideal tool to offer easy payments for professionals and freelancers, with no need for technical knowledge or website development.

Fill in the form below and our team will help you implement pay by link in your business.


    Dpto Comunicación

    Paylands es una pasarela de pagos integral y omnicanal que ofrece a nuestros clientes una interfaz adaptable, segura y rápida. Nuestro objetivo es garantizar una experiencia de usuario ágil e intuitiva, para que el proceso de pago sea sencillo y rápido desde cualquier dispositivo.

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