21 de February de 2023
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Online payment methods continue to grow in popularity among consumers, surpassing cash usage in many transactions. According to our 2024 survey, “Payment methods, the final decision,” 52% of users use cards as their primary payment method in everyday life, and 27.7% have completely stopped using cash. Additionally, credit and debit cards are the most widely used payment options both online and in physical stores, with 48.5% preference for in-store purchases and 59.2% for online shopping.
Given these figures, it’s crucial for any online store to understand the most popular payment methods among users to adapt to their preferences. In this article, we will explore the most widely used online payment methods in Spain.
Cards continue to be the preferred payment method for online shopping. Paying by card is quick and efficient, allowing consumers to complete their purchases in seconds without worrying about cash or using unfamiliar payment methods.
Credit and debit cards are widely accepted across almost all online stores, making them an incredibly convenient option.
To ensure a simple and fast payment process from any device, it’s essential to have an integrated payment platform that offers an adaptable, efficient interface and supports the most popular payment methods on the market.
Additionally, for businesses looking to expand internationally or sell abroad, it’s important to offer local currency payment options. PaynoPain’s payment platform, Paylands, provides this feature.
Digital wallets have gained significant popularity among consumers in recent years, with 25% of survey respondents using them for online purchases and 37% using them in their daily lives. These solutions allow for fast, secure payments in both physical and online stores, storing card details so users don’t need to carry them. All that’s needed is a smartphone or smartwatch to complete a transaction with ease.
Integrating digital wallets into an online store offers numerous benefits, improving both convenience and security for customers. The most popular options include Google Pay, Apple Pay, and PayPal, with PayPal being the favourite for many, preferred by 10% of respondents.
Bizum has become one of the most widely used payment methods in Spain. Currently, the platform has over 28 million active users and is available at more than 70,000 online stores. In 2024 alone, Bizum processed an average of 3 million daily transactions, peaking at 4.8 million transactions in a single day.
If you’re looking to integrate this payment method into your online store, you can easily do so using our online payment platform, Paylands.
Bank transfers remain one of the most popular online payment methods, ranking fourth in consumer preferences.
With instant transfers, you offer customers the option to pay directly from their online banking, supporting banks in Spain, Europe, and the UK. Unlike traditional transfers, these are much faster, as they eliminate intermediaries and use immediate payment channels.
Additionally, by streamlining the payment process, you improve the user experience and increase conversion rates.
In summary, credit or debit cards continue to be the favourite payment method for online shopping, with 59.2% of users opting for them. Digital wallets are close behind, with 38.1%. Bizum, though still a smaller option, is the most used online payment method at 3.5%, while bank transfers account for 1.5%.
For in-store purchases, cards are also the most commonly used payment method, chosen by 48.5%. Digital wallets remain a strong option at 38.1%, and cash is still used by 12.4%. Bizum and bank transfers have a smaller presence, with 3.5% and 1.5%, respectively.
This clearly shows how consumers are adopting digital payment methods, both online and in-store, with cards and digital wallets leading the way.
If you want to integrate a new payment method into your business or need more information about our online payment gateway, simply fill out the form, and we will get in touch with you.
Dpto Comunicación
Paylands es una pasarela de pagos integral y omnicanal que ofrece a nuestros clientes una interfaz adaptable, segura y rápida. Nuestro objetivo es garantizar una experiencia de usuario ágil e intuitiva, para que el proceso de pago sea sencillo y rápido desde cualquier dispositivo.
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