27 de January de 2023
En este artículo:
Today there are millions of eCommerce or online shops, all of them with the need to offer a payment gateway to their customers to complete their online purchases. In turn, the choice of online payment gateways is large but, although they may all look the same, they are definitely not. Choosing the right payment gateway is so important that it can help you sell more and get more profit from your sales, so if in your case you have settled for one of the first ones you have found, this post is definitely of interest to you:
Online fraud attempts are the order of the day and it is only a matter of time before one occurs in your eCommerce. The good news is that if you rely on the right technology, you may not even be aware of such an attempt. So require your payment gateway to be PCI-DSS compliant and offer the 3D Secure protocol as a minimum, but to ensure that it is virtually impossible to fall victim to fraud, also consider other features such as tokenisation of sensitive data, a big data-based anti-fraud system and black and white lists. In this post you can find out more in detail.
Even if your online payment gateway provider assures you that their fees are the lowest or that all companies charge the same, the truth is that you might be surprised by the difference in price that can exist between the services of different companies. And, best of all, lower prices often don’t necessarily mean lower service or quality. When choosing, make sure that your options meet all the requirements listed in this article and then make a price comparison. You may be surprised.
Certain key features of your payment gateway have the ability to make or break your eCommerce sales. One of the most important is that it takes the user from cart to checkout in as few steps as possible. You should also make sure that it is compatible with any device, so that your customers can also buy from their mobile or tablet, as well as allowing integration and aesthetic customisation to give them the necessary confidence to complete the purchase process. Last but not least, ask your payment gateway to offer card tokenisation and recursive payments, to speed up future purchases for recurring customers.
And, of course, it is also important to assess the level of technical service, as you will need your provider to make the integration of the payment gateway as easy as possible and to solve quickly and efficiently any incident that may arise. That is why we recommend that you opt for small and medium-sized technology companies that are able to give you a personalised service and provide you with all the information you may need beforehand.
For our part, we can confirm that the Paylands payment gateway meets all these requirements and many more. We invite you to browse the website to discover more features and contact us through this form to ask us any questions you may have.
Elsa Rodriguez is the founder of Paynopain, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and solopreneurs. She is also co-founder of Paylands content marketing and SEO agency.
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