27 de January de 2023
En este artículo:
In online transactions, when we talk about the travel agency sector, we come across a problem, which is the loss of personalised service and, consequently, we will have a greater difficulty in generating trust. This problem can be solved by choosing a payment gateway that generates this trust and facilitates customer transactions.
And, although it is not always taken into account as much as it should be, a fundamental tool for achieving this objective is the payment gateway, which must be complete and specialised in the sector. Let’s take a look at the main characteristics that a payment gateway should have to help improve the results of an online travel agency:
Is really important that the payment gateway has strong security measures such as 3DSecure, tokenised payments and a good anti-fraud system. It should also be integrated into the website itself, so that the customer does not have to leave the site, which can lead to mistrust.
Chargebacks are a problem to avoid for travel agencies. In order to avoid them, it is essential to provide the customer with all the necessary information and in the most detailed way. But we must also take into account the risk of fraudulent attacks and have the appropriate technology so that we are not affected by this risk.
Having a DCC service is both interesting and important for the tourism sector, as it allows you to sell to foreigners without having to offer several currencies. It is the payment gateway itself that allows direct payment in any currency to the customer, without the owner of the online travel agency having to do anything.
Being able to offer payment with cryptocurrencies is a reality if you hire the right technology. Having this service is a way to differentiate yourself from the competition and also to reach a very specific type of public, without having to make any extra effort or leave aside the clientele that prefers regular currencies.
Do you think there can’t be a payment gateway that integrates all these tools and advantages? Paylands is our online payment technology and it brings all this and more together. Contact us for detailed information without obligation and you can have our payment platform implemented on your online travel agency’s website in a very short time.
Elsa Rodriguez is the founder of Paynopain, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and solopreneurs. She is also co-founder of Paylands content marketing and SEO agency.
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