What features should a payment gateway have to improve the performance of your online travel agency?

27 de January de 2023

escrito por paylands Cargo Dep. Comunicación

Online travel agencies are growing globally, leaving behind the physical medium to save costs and reach a greater number of customers. But as travel agencies, they must meet the needs of their customers to achieve the best results, and for this it is important that the customer has the same feeling of comfort and security that they had when they booked their trips in a physical agency.

In online transactions, when we talk about the travel agency sector, we come across a problem, which is the loss of personalised service and, consequently, we will have a greater difficulty in generating trust. This problem can be solved by choosing a payment gateway that generates this trust and facilitates customer transactions.

And, although it is not always taken into account as much as it should be, a fundamental tool for achieving this objective is the payment gateway, which must be complete and specialised in the sector. Let’s take a look at the main characteristics that a payment gateway should have to help improve the results of an online travel agency:

Generate trust and security

Is really important that the payment gateway has strong security measures such as 3DSecure, tokenised payments and a good anti-fraud system. It should also be integrated into the website itself, so that the customer does not have to leave the site, which can lead to mistrust.

Minimise chargebacks

Chargebacks are a problem to avoid for travel agencies. In order to avoid them, it is essential to provide the customer with all the necessary information and in the most detailed way. But we must also take into account the risk of fraudulent attacks and have the appropriate technology so that we are not affected by this risk.

Dynamic Currency Conversion

Having a DCC service is both interesting and important for the tourism sector, as it allows you to sell to foreigners without having to offer several currencies. It is the payment gateway itself that allows direct payment in any currency to the customer, without the owner of the online travel agency having to do anything.

Payments with cryptocurrencies

Being able to offer payment with cryptocurrencies is a reality if you hire the right technology. Having this service is a way to differentiate yourself from the competition and also to reach a very specific type of public, without having to make any extra effort or leave aside the clientele that prefers regular currencies.

Do you think there can’t be a payment gateway that integrates all these tools and advantages? Paylands is our online payment technology and it brings all this and more together. Contact us for detailed information without obligation and you can have our payment platform implemented on your online travel agency’s website in a very short time.

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