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How to attract more tourists during Easter Week: 3 payment methods to implement

11 de March de 2024

escrito por Paylands2 Cargo

Tourism stands out as one of the most dynamic sectors today, with Easter being a particularly important time for the industry. During Easter Week 2023, the hotel sector experienced an average occupancy rate of over 80%, driven by last-minute bookings that complemented already high occupancy rates. In Spanish key destinations such as the Canary Islands, the peninsular coasts and emblematic places of religious tourism such as Seville or Malaga , occupancy reached a maximum of 100%. Forecasts for this year indicate that these figures will continue to be exceeded.

According to the survey ‘New habits in payment methods in Spain 2023’, which we conducted from PaynoPain, travel and accommodation occupy the second place among the online shopping preferences of Spaniards, with a remarkable 62%. This data reflects the importance of ensuring an optimal payment experience for tourists who choose to stay in hotels during these holidays.

Security emerges as the main concern of consumers when making transactions during their vacations, reaching a significant 59.4%. It is essential that companies in the tourism sector, particularly hotels and accommodations, respond to this concern by implementing reliable and secure payment methods.

To increase hotel bookings during Easter and prepare for the summer season, hotels can implement payment strategies that can help them increase their bookings. From PaynoPain, we tell you which are the essential payment methods for your business:

Accept payments with wallets

Digital wallets, such as Apple Pay and Google Pay, offer a secure way to store debit and credit card data, as well as relevant shipping information. By the end of 2022, it was estimated that more than 500 million users globally were using Apple Pay on a daily basis and 100 million users for Google Pay.

According to the survey we conducted, 46% of tourists already use mobile payments during their travels, evidencing the growing interest in this payment method. The convenience, speed and ease of use of e-wallets make them an attractive option, especially for young people. 

Moreover, one of the great advantages of these methods is the convenience they offer, since it is not necessary to enter card data every time we want to make a purchase, since all payment information is stored in a single location, centralized and protected.

Accept payments with PayPal

With more than 430 million active accounts worldwide and 6.4 million users in Spain in 2022, PayPal is one of the most widely used and recognized payment methods worldwide. It is a platform that allows purchases to be made securely through a personal account that stores card data, guaranteeing confidentiality at all times.

In a context where security and privacy are a priority, PayPal emerges as one of the preferred options, especially for lesser-known or recently created companies. The recent integration of PayPal as a payment option by our payment gateway Paylands, offers hotels the opportunity to expand their payment alternatives and increase customer confidence.

In addition, adding PayPal among the payment methods available to a hotel can contribute to the internationalization of the business by facilitating secure and borderless transactions, accepting payments from worldwide users. By integrating PayPal as a payment option, businesses can reach a global audience, expanding their reach and growth potential. With PayPal’s reliability and recognition, businesses can break down geographic and cultural barriers, opening doors to new business opportunities in international markets.

In addition, Paylands merchants will also have the Paypal option “Buy Now, Pay Later”. With it, they will be able to offer their customers the option to pay for a purchase with amounts between €30 and €2,000 in 3 installments and without interest. This will make it easier for guests to purchase products or services for higher amounts, while being able to pay for them conveniently.

Accepting BNPL or Buy Now, Pay Later Payments

The concept of Buy Now, Pay Later (BNPL) has been gaining more and more weight in recent years. Specially among the young public and after the times of high inflation that we are living in. This payment method represents an alternative to boost sales by allowing customers to purchase higher-value products or services conveniently and without compromising other expenses.

By opting for Buy Now, Pay Later, customers can select financing terms or installments that fit their needs. Meanwhile, the financial institution verifies the user’s creditworthiness before approving the transaction. This is usually an almost immediate verification, making it a very convenient and fast process for the user.

All payment methods in a single virtual POS for hotels

In conclusion, to optimize hotel bookings during Easter it is crucial to implement a Virtual POS that prioritizes security, reliability and convenience. In addition to accepting card payments, which has already become the standard par excellence in all hotel establishments, other options such as Apple Pay or Google Pay, PayPal and “Buy now, pay later” options should also be included. This not only improves the payment experience for guests, but also enhances the reputation and competitiveness of hotels in the tourism market.

At Paylands we make it easy for you.  With our virtual POS for hotels you can incorporate these payment methods and many others quickly and easily. Without complicated integrations.

If you need more information, do not hesitate to contact us!



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