27 de January de 2023
En este artículo:
The gambling or online gaming sector has very specific needs that require technological services with special characteristics. For example, as it is a sector where a large number of payments are managed, the level of security of the online payment platform must be very high, as well as combining different technologies that minimise the possibilities of fraud. Let’s take a look at the main characteristics that a payment gateway must have in order to be suitable for an online gaming or gambling business:
When you have a high volume of customers and the average purchase ticket is high, security becomes even more important when choosing a payment gateway. For this reason, it is very important to guarantee the identity of the buyer, through technology such as 3D Secure, to be able to establish personalised anti-fraud rules through a good anti-fraud system and, as an extra, to be able to create white and black lists of buyers based on previous experience.
When a website user is going to spend a certain level of money, they need to have complete trust in the business they are dealing with. For that reason it is important to give them reasons to trust, such as the security that their data will be stored with full guarantee (the online payment provider must be PCI compliant) or the ease of payment in a few steps within an integrated platform within the website itself.
Customers in the gambling sector tend to be very recurrent, so it is essential to make it easy for them to pay, especially the most trusted ones. To achieve this we must have a one-click payment (the payment gateway will store the data securely so that the customer does not have to fill it in each time) and, as we have seen above, with white and black lists of customers, to facilitate the purchase for some and provide more levels of security for others.
This point is really important for any online business, but when the volume of customers and transactions is as high as in gaming, the response of the online payment provider in case of failure has to be especially fast and efficient. For this reason, it is preferable to choose a small or medium-sized company that has good references and can afford to offer a personalised and close service to each customer.
In the case of Paylands, it is a payment gateway specialised in the gambling sector and already has important customers in this business area. Of course, we meet all the above requirements and many more, but if you would like to find out more, please do not hesitate to contact us using this form:
Elsa Rodriguez is the founder of Paynopain, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and solopreneurs. She is also co-founder of Paylands content marketing and SEO agency.
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