27 de January de 2023
En este artículo:
New year, new resolutions to improve your online business. If you want to sell more, on the PaynoPain blog we have just published a very complete post on how to improve your eCommerce sales in 2023, but today we are going to focus on the reasons why it is clearly in your interest to change your payment gateway to Paylands for this new year.
Do you think your online payment gateway is working well? Maybe you’ll change your mind after reading these key points that you hadn’t thought of until now…
How many times have you despaired waiting for an answer from the customer service or technical service of your payment gateway? Especially large companies have serious difficulties to offer fast and personalised attention to their customers, and the person who usually deals with the requests has little or no technical knowledge about the problems that may arise.
At Paylands the attention is always immediate, personalised and careful, as we are a small company that looks after its customers above all else.
Surely your payment gateway will offer basic security guarantees, otherwise your provider could not be operating. However, when it comes to online security, not all systems are the same and it is preferable to go for the most up-to-date technologies that offer more guarantees, both for the website against fraudulent attacks and for customers, guaranteeing the privacy of their payment details.
Paylands complies, of course, with PCI regulations, but it also offers tokenisation of sensitive data, 3D Secure double authentication and its own anti-fraud system to reduce the chances of suffering a fraudulent attack to a minimum.
One of the factors that most customers take into account when deciding to buy from an online business is that it generates trust, so if your eCommerce does not achieve this, you are losing sales. And a key moment to build trust is during the purchase process, so it is very important that your payment gateway is integrated into your website and your brand so that the user does not have the feeling that they are “leaving” the web to another unknown website.
In addition to this feature, Paylands also minimises the steps your customers will have to take to complete the checkout process, thus minimising the shopping cart abandonment rate in your online business.
Many users of other payment gateways complain that technical improvements are never implemented and their requests for changes to the platform are never taken into account. Feeling that your providers don’t take your needs into account can be frustrating, but fortunately you don’t have to settle for mediocre service.
Paylands customers know that we are constantly making technical improvements, most of them based on your requests because, at the end of the day, we want to improve to make it easier for our users.
Although we have left it for the last point, we know that commissions are key when choosing a payment provider, as they can make a huge difference to your costs at the end of the month. It is often thought that larger companies offer better prices in exchange for not having such a personalised service, however this does not have to be the case.
At Paylands, in addition to all the advantages we have seen above and many more, we offer the lowest commissions in the market. This is possible thanks to our philosophy of constant innovation, which allows us to achieve more efficient and higher quality results for our clients.
If you would like more information about Paylands, please do not hesitate to contact us. We will answer your questions without obligation.
Elsa Rodriguez is the founder of Paynopain, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and solopreneurs. She is also co-founder of Paylands content marketing and SEO agency.
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